SCHNITZTORY
"Schnitztory" is An Augmented reality project that shows the history of the Israeli Schnitzel, the most popular meat meal in Israel, through the 4 most important points of its evolution. The 3D illustrations and animation are showcased in AR triggered by plates that reflect the specific time in history. The posters are authentic posters from the relevant era and the buildings are a 3D illustrated version of their real life parallels.
Some fun facts about the evolution of schnitzel as one of Israel's most-loved dishes:
MEKUPELET AMBIGRAM
an Ambigram is a word which is designed so that it can be read the same even when looking on it upside down. designing an ambigram, especially in hebrew, can be a very tricky and difficult work, since it requires every letter to be readable, well designed and of course - another letter when read upside down
I chose an ambigram to be the logo of the "Mekupelet" chocolate bar because of the shape of it - which is the equivalent of the chocolate log. the folding chocolate made me think that branding this chocolate bar with an ambigram is a great concept.
I really enjoyed playing with the letters, stretching the form and size of the letters to make the precise shape which will be readable and well designed on both sides.
creating lettering in heberw can also be difficult, since the letters usually don't connect, even in handwriting
